Brand assets

Our logos, and how to use them.

For partners, press and shops that carry our brands. Download the files below, keep to the few rules, and write to us when something is not covered.

Downloads

Four marks, one family

Every file is vector (SVG) for print and web, with a PNG on a transparent background for documents and slides.

The company behind the brands. Black on light backgrounds, white on dark.

Art supplies. The white logo with “Ready to create?” on the ARTMiE gradient, the black wordmark on white, the monogram for app icons and avatars.

Wall art. Butterfly and wordmark together in Papilora Purple on white, or white on purple. The butterfly alone is the avatar.

Homes and investment. The black lockup on light backgrounds, white on the navy of the real-estate pages.

Rules

01
Clear space
Keep a margin around the logo at least the height of the letter a in the wordmark, on all sides. Nothing else goes inside it.
02
Minimum size
Wordmark 80 px or 20 mm wide. Logo with tagline 140 px or 35 mm. Group and Real Estate lockups 120 px or 30 mm. Monogram 32 px.
03
One colour each
ARTMiE art supplies uses the gradient logo with “Ready to create?”. ARTMiE Group and ARTMiE Real Estate use the black or white wordmark only, never the gradient. Papilora is always Papilora Purple or white.
04
Leave it as it is
Do not recolour, stretch, rotate, outline or add shadows and effects. On a busy photograph, put the logo on a white or black plate.
05
Write the names right
In text write ARTMiE, ARTMiE Group, ARTMiE Real Estate and Papilora. Papilora is introduced as “a brand of ARTMiE Group” in footers, press and B2B material, nowhere else.

Papilora

From the Papilora brand guideline.

01
Clear space
Keep a margin as high as the PAPILORA wordmark on every side of the logo.
02
Minimum size
On screen, the wordmark at least 155 px wide and the butterfly alone at least 77 px; in print, 25 mm and 12 mm. On a photograph, keep the logo at least 19 px from the edge.
03
Backgrounds
White, Papilora Purple, dark or Papilora Green, where the logo is white. The white logo never on white, the dark logo never on dark.
04
Leave it as it is
Do not rotate, stretch or recolour the logo.
05
Colours and type
Purple #401B60 is the logo colour, with Green #79BB20 and Yellow #FCC412 as secondary colours, plus black and white. For print, the purple is CMYK 33 / 72 / 0 / 62 and Pantone 2627 C. The logo is set in FS Siena; Poppins is the secondary typeface.

Colours

Black, white and a warm grey carry everything. The seven spectrum colours belong to ARTMiE art supplies; Papilora has its own purple.

Ink#141414

Paper#FFFFFF

Primer#F4F3F1

Stone#767676

Orange#F95523

Yellow#FFB320

Pink#EF56A9

Lilac#B96BB4

Blue#6A8BC3

Plum#7A2E6C

Red#B00B0E

Papilora Purple#401B60

Papilora Green#79BB20

Papilora Yellow#FCC412

Real Estate Navy#1C2A44

Questions

Write to us before you guess. We would much rather send you the right file than see a stretched logo.